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网络运营托管越来越被老板喜欢

网络运营托管越来越被老板喜欢

Network operation hosting is getting more and more like by bosses

蕊屹科技

Ruiyi Technology

网络运营托管有很多细分,也有人称为网络代运营,最常见的服务有网站托管、自媒体代运营、网店代运营和微信微博代运营等。代运营主要 为传统企业展开网络营销、运营维护和网上销售等服务。具体表现方式如:企业品牌包装,视觉创意设计、SEO营销推广、数据分析、客户转化及客户维护及复购等。

There are many subdivisions of network operation hosting, and some people call it network generation operation. The most common services include website hosting, self-media operation, online store operation and WeChat micro-blog operation. The company's operations mainly provide services such as network marketing, operation and maintenance, and online sales for traditional enterprises. Specific performance methods such as: corporate brand packaging, visual creative design, SEO marketing, data analysis, customer conversion and customer maintenance and repurchase.

网络运营托管的目的是借助互联网思维帮企业拉新、留存、促活、转化、复购等服务。核心表现为品牌建设和精准获客。今天有搜到百家号邢庆涛为大家分享一下网站托管服务,中国企业网站通常存在两个方面的问题,一个是视觉层面,一个是获客层面:

The purpose of network operation and custody is to help enterprises to open, retain, promote, transform, repurchase and other services with the help of Internet thinking. The core performance is brand building and accurate customer acquisition. Today, there is a search for Baijia No. Xing Qingtao to share the website hosting service for you. There are usually two problems in Chinese corporate websites, one is the visual level, and the other is the customer level:

中小企业通常营销观念落后、缺乏市场调研、没有严格的营销计划化、营销手段传统、缺乏管理和营销人才、商品单一、网络营销不完善等,这都导致中小企业竞争力弱,不能很好地适应市场经济的发展。很多企业认为建个网站、做个小程序或APP就可以快速获客了,殊不知都是建设容易运营难。我们就拿网站来说,想做好网站运维需要一定的专业技术,还要配合有效的可持续的运营才能解决企业获客难题。

SMEs often have poor marketing concepts, lack of market research, no strict marketing planning, traditional marketing methods, lack of management and marketing talents, single products, and imperfect network marketing. This has led to weak competitiveness of SMEs. Adapt to the development of the market economy. Many companies believe that building a website, making a small program or an APP can quickly get customers, but it is difficult to build and easy to operate. We take the website, in order to do a good job in the operation and maintenance of the website, we need certain professional skills, and we must cooperate with effective and sustainable operations to solve the problem of corporate acquisition.

1、日常维护要做好

1, daily maintenance should be done well

确保网站拥有良好的运行环境、加载速度快、数据安全防护与备份防护、产品卖点提炼与文案改进、用户体验优化改进。避免网站被挂马、内容被篡改,DNS被被劫持,CC攻击、DDOS攻击等。

Ensure that the website has a good operating environment, fast loading speed, data security protection and backup protection, product selling point refinement and copywriting improvement, user experience optimization and improvement. Avoid websites being hanged, content being tampered with, DNS being hijacked, CC attacks, DDOS attacks, etc.

2、营销手段都要选好

2, marketing methods must be selected

网站营销方式很多,最常见最有效的的几种是百度竞价推广、SEO优化、信息流广告、新闻源投放、社交广告。网站上线初期可以选择百度竞价,很直接,但是一定要重视用户体验,持续改进落地页;网站做竞价同时一定还要重视SEO,SEO是一种免费有效的营销方式。

There are many ways to sell websites. The most common and most effective ones are Baidu bidding promotion, SEO optimization, information flow advertising, news source delivery, and social advertising. At the beginning of the website, Baidu can choose Baidu bidding, which is very direct, but we must pay attention to the user experience and continue to improve the landing page. The website must pay attention to SEO at the same time. SEO is a free and effective marketing method.

3、数据分析要科学

3, data analysis should be scientific

我们要从数据上分析出我们的用户分布在哪?什么时间段喜欢光顾我们的网站?访问了什么页面?这个页面是否需要改进?浏览了多长时间,通过什么词点进来的,这个词的展现率是多少?点击率是多少,转化率是多少?

We want to analyze from the data where our users are distributed? What time period do you like to visit our website? What page did you visit? Does this page need improvement? How long has it been viewed, and what is the word's presentation rate? What is the clickthrough rate and what is the conversion rate?

精准获客与品牌建设是企业发展的长期工程,越早找到适合自己的外包运营团队越有利于企业持续发展。下图蕊屹网站SEO托管服务流程:

Accurate customer acquisition and brand building is a long-term project for enterprise development. The sooner you find an outsourcing operation team that suits you, the more favorable it is for the sustainable development of the company. The following picture shows the SEO hosting service process:

总结:无论是日常维护、营销获客还是数据分析,都需要专业的人员操作。中小企业通常面临营销人员招聘难,管理难和留人难,而且这个时间周期又太长,也容不得企业频繁试错。所以说未来专业的运营托管一定是方向。企业可以最小化的投入找到最适合自己的外包运营团队。

Summary: Whether it is daily maintenance, marketing visits or data analysis, professional personnel are required to operate. SMEs often face difficulties in recruiting marketing personnel, difficult management and difficulty in retaining people, and this time period is too long, and it is not allowed for frequent trial and error. Therefore, the future of professional operational hosting must be the direction. Companies can minimize their investment to find the outsourcing operations team that works best for them.

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